Mai-Liis Maasar
OWNER
“Paul was our Tourban mentor (2022 – 2023) and together we’ve created a strategic marketing plan to turn our traditional guesthouse in Tallinn, Estonia into a center of sustainable excellence. With his help we also made a brand new website, reflecting our future plan.
He has been a big support in keeping our strategy alive, especially because we were facing a war in our neighboring country, energy prices skyrocketed and our traveler base declined. We are now on the way back and profit from the plans that we’ve made.”
Marta Guesthouse is the first vegan accommodation in Estonia.
To accelerate their mission, Marta Guesthouse took part in the Tourban program 2022 -2023 : an EU-funded project that supports 60 handpicked SME’s in urban tourism to become more innovative, sustainable and competitive from environmental, economic and social aspects. Paul is one of the mentors of Tourban and was chosen by the owners of Marta Guesthouse as their creative business guide.
With the support of Tourban mentoring, sustainability was taken to the next level. How? By learning more about the “state of the art” in recent innovations and managing sustainability in strategic, tactic and operational levels by implementing different types of projects. All to enhance the experience of conscious travellers and attract new business: small business groups and more events focussed on local communities.
We’ve created a business plan in which Marta Guesthouse will become a centre of sustainable living. It addresses a significant challenge (in the words of the owners):
“How to live, travel and do business (including tourism) in a new paradigm, wherein all aspects of life we have to consider the health of our world.”
From this ambition, a strategic marketing plan was defined covering three years: 2023 – 2025, with a focus on creating new business concepts whilst maintaining the values of the traditional wooden house in which the guesthouse is located.
Nowadays, Marta Guesthouse profits from her repositioning and can slowly recoup the economic setbacks of recent years.
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