Everyone should own a bike facilitated by the employer.
With this mission, FietsvandeZaak offers bike plans to employees. This is not only an excellent employment condition, but it is also healthy, sustainable, and a sound basis for ESG inclusion.
With an additional set of smart conditions, a company bike is far more attractive financially than buying one on your own.
Paul met founder Derk Nollet via a mutual business acquaintance—Derk’s brother Jeroen, with whom Paul worked in the past.
Derk had already created a basic website and some white papers, but Paul advised him to start from scratch. Together, we built a sound go-to-market strategy for the Dutch market and then intelligently sparked the brand.
Ensley Van den Berg created four phases of a strategy, concept, and deployment plan. That way, Derk could stay clear on the deliverables and optimise his involvement in deploying the ideas.
After careful preparation, FietsvandeZaak entered the Dutch market with a blast in 2024.
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