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CREATIVE BUSINESS GUIDES

BRANDING | POSITIONING | MARKETING | SALES | GROWTH

We believe in truthful contemporary business concepts putting people and purpose first. Heartfelt branding, positioning and communication – relevant topics to truly engage with your customers, motivate co-workers and align business partners. We address these key fields in our method of creative business guidance.

A DIFFERENT APPROACH TO BUSINESS CONSULTANCY AND MARKETING

WHEN THE VISION IS CLEAR, DECISIONS ARE EASY.

A DIFFERENT APPROACH TO BUSINESS CONSULTANCY AND MARKETING

WHEN THE VISION IS CLEAR, DECISIONS ARE EASY.

RECENT AND CURRENT PROJECTS

ETHICAL, SUSTAINABLE, AND GOOD FOR HUMANKIND.

We guide (inter-)national organizations, governmental institutions, start-ups and scale-ups to improve their business sustainably. Our recent experience is in travel, finance, tech, associations, marketplaces and education.

CLIENT

HET LEESHUIS

Quality institute for training independent professionals and helping children to improve their reading abilities.

CLIENT

SHOP LIKE YOU GIVE A DAMN

Ethical shopping for those who give a damn – Shop with compassion, no more than you need.

CLIENT

FIETSVANDEZAAK

A company bike is fiscally facilitated, greatly benefits employees, and supports the company’s ESG goals. 

ARTICLES

PERSONAL STORIES & COLUMNS.

ARTICLES

PERSONAL STORIES & COLUMNS.
Clear Filters

A relationship in private life and working closely together is challenging. So, here’s what I’ve done.

RELATIONSHIP GOALS
Description

Paul, who turned 60 in 2024, was invited to contribute to a global initiative to unite the life experiences of 60-year-old men—a reflection of a Dutch Gen Xer.

Travel congresses, events, and sales reps no longer cut it —old-fashioned, hard to measure and expensive.

Big Magic lecture by Elizabeth Gilbert: immersive storytelling leaving the audience in awe.

Why must we continuously challenge and improve ourselves and push our limits?

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STACK SKILLS & NETWORKS

Are you a runner-up but facing challenges with growth, positioning, branding, or revenue? We are here for you. Our expertise is guiding startups, scale-ups, and corporations entering greenfields.

We connect you to our ever-growing global community of aligned businesses to help you climb to success. Join our group of like-minded companies and create traction together.

WELCOME SHORT ENTRY
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